La Pyae Apothecary is a beauty brand inspired by Myanmar, founded by journalist Kathleen Baird-Murray and perfumer Frank Voelkl. The company creates fragrances, including ‘Catch Me If I Fall’ Eau de Parfum, blending natural and synthetic ingredients sourced sustainably from various countries. Their products emphasize joy, vulnerability, and the magic of personal connections, with a commitment to ethical sourcing, vegan formulas, and eco-friendly packaging. The brand supports charitable organizations focused on healthcare and education in Myanmar and aims to collaborate on craft projects locally in the future.