Kiworn was founded in 2538 (Thai lunar year) and started as a cosmetics distribution company. In 2540 (Thai lunar year), the company changed its business model, becoming a distributor of cosmetics under its own brand and creating its own brands, such as Sparkle, which produces skin care and hair care products, and Le’sasha, which produces hair care products, becoming the market leader in hair care products in Thailand. Currently, the company owns several product brands, including @home (skin care products), Kuron Skin Innovation (skin care products), Jason (body care products), Emjoi (skin cleansing devices), and Leena (hair care products). The company prides itself on customer trust and loyalty in its products and services, under the motto “Your beauty is our passion,” to help customers become more beautiful, confident, and happy.