Kruidvat is a retail company operating primarily in the health and beauty sector. The company offers a wide range of products including personal care items, cosmetics, healthcare products, and household essentials. It operates through physical stores and an online platform, serving consumers in Belgium. Kruidvat’s customer base consists mainly of everyday shoppers seeking accessible and affordable products for personal and home use. The company is part of the broader retail industry focused on fast-moving consumer goods.