KpopBeauty operates in the beauty and personal care industry, specializing in the distribution of Korean skincare and cosmetic products. The company curates a range of items sourced primarily from South Korea, aiming to provide access to these products for a broader international market. Its offerings are designed for consumers interested in skincare routines, cosmetic enhancement, and beauty maintenance, including individuals seeking specific Korean beauty trends and formulations. KpopBeauty serves both new and experienced users of Korean beauty products, functioning as a retail platform to facilitate product selection and purchase. The company focuses on bridging the gap between Korean beauty brands and global customers.