Kmall24 operates as an e-commerce platform specializing in the sale of Korean products, including cosmetics, fashion, and lifestyle items. The company serves customers interested in Korean culture and consumer goods, primarily targeting international buyers seeking access to authentic Korean merchandise. By facilitating cross-border retail transactions, Kmall24 operates within the online retail and international trade industry. The platform provides a range of products sourced from Korean brands and manufacturers, aiming to connect them with a global customer base. Its services cater to individuals who prefer to purchase Korean products conveniently through an online marketplace.