KIKO MILANO is a cosmetics brand based in London, offering a wide range of affordable makeup, skincare, accessories, suncare, fragrances, and hair care products. Their products include foundations, lipsticks, mascaras, skincare kits, and seasonal collections. They provide beauty services such as in-store makeup sessions, instant makeup try-on, and foundation finding. KIKO MILANO focuses on innovative textures, vibrant colours, and professional formulas to enhance personal style and beauty. The brand emphasizes self-expression and is inspired by global trends infused with Italian style. Customers can access ingredients glossary and tutorials to better understand and use their products. They operate a loyalty program called KIKO ME offering exclusive gifts and rewards all year round.