InovaPlace operates within the retail industry, specializing in the online sale of a variety of consumer products. The company manages an e-commerce platform that facilitates the purchase of household goods, electronics, and personal items. It serves individual consumers seeking convenient access to everyday products through a digital marketplace. By providing an online shopping experience, the company aims to connect a broad customer base with a diverse product selection. InovaPlace focuses on streamlining the purchasing process for customers who prefer to shop remotely.