Imani’s Beauty Basket Shop operates within the retail industry, specializing in beauty and personal care products. The company offers a range of items intended for consumers seeking products related to skincare, haircare, and cosmetics. Its target market includes individuals interested in maintaining personal grooming and enhancing their appearance. The business focuses on providing access to a variety of beauty products to meet the needs of its local community. Through its online presence, the company facilitates convenient purchasing options for its customers.