Icon Partnership is a leading, innovative independent full service brand development and distribution company dedicated to supporting brands seeking to enter the global fragrance and toiletries market. They specialize in the creation, development, and global distribution of premium fragrances, having traded in 18 countries worldwide. Their portfolio includes fragrances for fashion clothing brands like Superdry, celebrity fragrances such as for the Sugababes, floral fragrances for Jane Packer, toiletries for the National Trust, and premium tailoring fragrances for the Savile Row Company. Established in 2010 by CEO David Strickley, the company has become a major player in the fragrance and toiletries industry, working with premium brands and global retailers. Icon Partnership offers services including creative and design, product development, sales, marketing & PR, manufacturing, and distribution. Their products encompass a wide range of fragrance types, including women’s fragrances and vegan fragrances.