Iden Cosmetics Inc. specializes in hair care products formulated with bee propolis, a natural substance collected by honey bees known for its antioxidants, amino acids, and minerals. Their product line focuses on nourishing the scalp, strengthening hair from root to tip, and protecting hair against environmental and styling damage. Key benefits include prevention of hair loss, protection from chemical and environmental damage, and nourishment for healthy hair growth. Their offerings include shampoos, conditioners, styling products, and treatments categorized under Signature Therapy, Moisture Therapy, Scalp Therapy, Repair Therapy, Smooth Therapy, Volume Therapy, Style Therapy, Skin Therapy, and Classics. Emphasizing natural ingredients like propolis extract, quinoa protein, argan oil, and aloe vera, Iden Cosmetics provides luxurious, cruelty-free hair care solutions. The company operates from Paramount, California, and provides customer service via phone and email, with an active Instagram presence.