House of Lipstick operates within the beauty and cosmetics industry, specializing in the retail of makeup products. The company offers a range of cosmetics primarily focused on lip care and enhancement, catering to consumers seeking beauty and personal care items. Its product lineup is designed for individual customers interested in purchasing makeup for everyday use or special occasions. House of Lipstick functions as an online retailer, providing access to its offerings through its website. The company serves a diverse customer base looking for convenient access to cosmetic products.