Hoax Parfum is an olfactive design house based in Brooklyn, NY, founded in 2023 to make the art of fragrance accessible. Specializing in bespoke perfumery, consulting, and manufacturing, the company crafts unique fragrances that capture individual stories. With a boutique approach, Hoax Parfum offers clients a personalized fragrance-making journey, emphasizing art-first principles and independent creation. Services include creating ambient scents, perfumes, consulting for new brands, and low-MOQ in-house fill and finishing. The company values partnership with clients and education in the fragrance industry. Projects include various fragrance lines such as SALA Tsu Lange Yor, DIE HOT WITH A VENGEANCE, and upcoming collections.