Hairbase operates in the beauty and personal care industry, specializing in hair-related products and solutions. The company provides a range of hair care items and accessories designed to support hair maintenance and styling needs. Its offerings are intended for individuals seeking products to manage and enhance their hair, as well as professionals in salons and related settings. Hairbase focuses on delivering practical and quality solutions for everyday hair care. The company serves a customer base that includes both private consumers and industry practitioners in Austria.