GUIDE Beauty, led by Founder Terri Bryant, is a cosmetics company that is redefining the beauty industry with award-winning, uniquely designed, and beautiful products aimed to empower a broad universe of makeup users. The company designs ergonomic and innovative tools and unique clean, vegan, cruelty-free formulas targeted especially at people with challenges related to movement or strength, beginners, and professional makeup artists. Products include their multi-award-winning eyeliner duo, volumizing, smudge-proof tubing mascara, and an all-in-one brow gel that fills, shapes, and sets brows. Their mission emphasizes inclusivity and universal design, creating makeup tools that guide the hand and offer stable, easy application, contributing to confidence. GUIDE Beauty is also committed to cruelty-free, vegan products that are gluten-free and formulated without harmful chemicals like parabens, sulfates, and phthalates. The company provides helpful tutorials and has earned multiple beauty awards for their innovative products.