Godrej Africa, USA & Middle East is one of the largest global players in the hair care market for women of African descent, uniquely serving both dry and wet hair needs. The company has a strong foothold in these categories as part of its business strategy. It operates in more than 90 countries, with regional offices in Africa, USA, Middle East, and other global locations. The company offers a diverse portfolio including hair care products such as hair color, hair extensions, hair care for kinky and curly hair, insecticides and household products, and hygiene products. Godrej has a long history rooted in the Swadeshi movement with over 125 years of experience, emphasizing trust, quality innovation, sustainability, and inclusion. Their brands include African Pride, TCB Naturals, Darling, Goodknight, and others tailored to different markets globally. Their registered office for Africa, USA & Middle East region is located in Dubai, UAE.