Winky Lux is a cruelty-free, plastic-neutral beauty brand founded by Natalie Mackey and Nate Newman. The company offers makeup and skincare products designed to add joy, fun, and a touch of magic to daily beauty rituals. Their product range includes lip balms, lip oils, blushes, eyebrow pencils, tinted moisturizers, and more. They emphasize clean ingredient formulas free of parabens, phthalates, and sulfates, and the brand is certified cruelty-free by PETA. Winky Lux is committed to sustainability through a partnership with rePurpose Global, making the brand plastic neutral by offsetting plastic waste. They sell their products online and through an Experience Store located in Nashville, Tennessee. The company supports ethical waste elimination and advances toward a circular business model.