Frisorriket AB operates in the beauty and personal care industry, specializing in hair care products and services. The company provides a range of hair styling and maintenance solutions intended for both professional hairdressers and individual consumers. Through its website, Frisorriket offers access to various hair care brands and products, supporting salons and end-users in achieving their desired hair care results. The company serves customers primarily in Sweden, focusing on the distribution and retail of hair-related goods.