FineToday Holdings Co., Ltd., formed after taking over Shiseido’s personal care business in 2021, is a personal care company focused on enriching lives today and for generations to come. The company operates in the personal care industry, offering products in the hair, skin, and body care segments through various brands such as +tmr, Fino, Tsubaki, Supermild, Aquair, Macherie, Senka, Uno, HADASUI, Ag, SEA BREEZE, Kuyura, and others. It has an extensive network with 9 domestic and 11 overseas locations in Asia Pacific, focusing on integrated manufacturing from development to marketing. FineToday prioritizes sustainability and innovation with a medium- to long-term vision aiming to provide value to all stakeholders by 2030. Their products emphasize quality, aesthetic intelligence, and customer needs while integrating environmental and social responsibility.