FACE Stockholm is a beauty and cosmetics company founded in 1982 in Stockholm by Gun Nowak and later joined by her daughter Martina Arfwidson. It specializes in a wide range of cosmetic and skincare products including makeup for face, eyes, lips, and skin care items. FACE Stockholm emphasizes personal connections with its customers and a philosophy that makeup is a playful form of self-expression celebrating individual beauty. The company operates physical stores in multiple locations primarily in Sweden and the United States and has retail partners worldwide. Along with product sales, FACE Stockholm offers makeup application services, lessons, and custom consultations. The brand combines over 40 years of heritage with contemporary design and commitment to beauty and grace.