El company was founded in 1998. The first brand that was presented on the market of the Ural region was Wella. For many years the El Company has become one of the leading distribution companies in the market of the Ural-Siberian region. Offices of the Company are located in 7 major cities of the Urals. Today we are an exclusive distributor of products of many leading world manufacturers of professional cosmetics, techniques and the equipment for beauty salons.