Efecto Belleza operates within the beauty and personal care industry, providing products and services designed to support individual grooming and aesthetic needs. The company offers a range of beauty-related items, catering primarily to consumers interested in skincare, haircare, and cosmetic solutions. Its target audience includes individuals seeking quality products to enhance their personal appearance. Efecto Belleza functions as a retailer and distributor, facilitating access to beauty essentials through its online platform. The company focuses on meeting the demand for accessible and diverse beauty options in the market.