Diamond Beauty Stores is a retail company specializing in beauty and personal care products. Operating within the cosmetics and skincare industry, the company offers a range of items including makeup, skincare, haircare, and related accessories. Its target customers include individual consumers seeking beauty products as well as professional makeup artists and salons. The company focuses on providing a variety of brands and products to meet different consumer needs within the beauty market. Diamond Beauty Stores serves customers primarily through its online platform, facilitating convenient access to its product offerings.