DEMERAL is a professional company specializing in innovative hair dye and hair care products using micromolecular technology. They offer a wide range of products including hair coloring, bleaching and lightening, washing and care, styling and finish, salon treatments, scalp and skin care, men’s products, and hairdressing accessories. DEMERAL integrates high-quality ingredients like argan and macadamia oils with protein extracts to ensure hair protection and elasticity. The company is dedicated to providing innovative, ammonia-free hair coloring solutions and premium hair care products. DEMERAL also offers professsional tools and salon furniture to support the hairdressing industry. Based in Italy with a commitment to quality, the brand supports continuous education and professional development for hairdressers. It emphasizes the combination of beauty, nature, and wellness in its offerings.