CurlyCare is a company operating in the personal care industry, specializing in hair care products designed specifically for individuals with curly hair. The company develops and distributes a range of formulations aimed at maintaining and enhancing the health and appearance of textured hair. CurlyCare caters primarily to consumers seeking hair care solutions suited to the unique needs of curls and coils. Its offerings are available through its online platform, serving customers primarily in South Africa. The company focuses on providing targeted hair care options within a specialized segment of the broader beauty and grooming market.