Curlid operates within the haircare industry, specializing in products designed to support and maintain curly hair. The company develops and offers a range of haircare solutions tailored for individuals with natural curls and textured hair. Its offerings are intended for consumers seeking haircare products that address the specific needs of curly hair types. Curlid focuses on providing formulations and solutions that promote curl health and definition. The company serves both individual customers and potentially professional salons specializing in curly hair care.