Charmd operates within the fashion and accessories industry, specializing in the design and retail of jewelry and related items. The company offers a range of products intended primarily for individual consumers seeking personal adornment. Through its online platform, Charmd provides customers with access to various jewelry pieces, catering to diverse style preferences. The business focuses on serving the market in Ukraine, facilitating convenient e-commerce transactions. Its operations include the sourcing, selection, and sale of jewelry to end-users.