Our revolutionary beauty-retail concept, founded in Pakistan by Saleem Chhapra in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands and facial series, featuring Glamorous Face, Color Institute, and, Dream Pure. Today, CBS is not only the leading in wholesale market but in as well retailer of cosmetics and facial series in Pakistan, also a powerful beauty presence in our country thanks to its unparalleled assortment of prestige products in color cosmetics category, unbiased service from experts, interactive shopping environment, and innovation.