California Naturals is a women-founded and led daily lifestyle brand specializing in clean, natural hair and body care products made with 95%+ naturally derived ingredients. Their product line includes shampoos, conditioners, body washes, lip balms, and scalp serums, all formulated without sulfates, parabens, silicones, phthalates, and synthetic fragrances. The company emphasizes radical accessibility, transparency, and sustainability, mixing and pouring their products in California using cruelty-free and vegan practices along with 100% post-consumer recycled packaging. Their offerings cater to all hair types and address concerns like thinning hair, hydration, and scalp health. California Naturals products are available for purchase online and at retailers such as Target, CVS, and Ulta. The brand is recognized for superior customer satisfaction and rigorous clinical testing supporting product efficacy.