Broadway was born out of founder Mr. Li Bo passion to bring new technology to the masses. Starting with a shop on Nathan Road, Mong Kok in 1949, which sold photographic film and provided camera rental and film development services, Mr. Li later founded the first Broadway store on Shantung Street, Mong Kok. Broadway actively expanded its scope of businessfrom a photography equipment specialist to a diversified digital electronics and electrical appliances retail business.