Boutique Beauty Brands is a company operating within the beauty and personal care industry in New Zealand. It specializes in the distribution and retail of niche and independent beauty products, including skincare, haircare, and cosmetics. The company serves both individual consumers looking for specialized beauty items and retailers seeking unique brands to offer their customers. Its focus is on providing access to curated collections of beauty products that may not be widely available through mainstream channels. Boutique Beauty Brands operates primarily through its online platform, facilitating convenient access to its range of products across New Zealand.