Bono.nl is a young family business located in Oostzaan. Bono was originally founded in 2012 as Improvehaar.nl with the aim of helping people with hair loss to get the best products for their problem, at a fair price. Justin Regterschot was suffering from hair loss at the time (19 years old) and got his products from the United States.

He decided to import the products himself and distribute them here via his homemade web store. Thanks to Justin’s own experience and knowledge, he was able to help more and more people with their problems and bono.nl quickly grew into a real business.