Bipa was founded in 1980 in Vienna, Austria, starting as a perfume store and later diversifying into a drogherie. It joined the Rewe group 16 years later and entered the Croatian market in 2007, where it has been present for over 18 years. Bipa operates more than 700 stores across Europe and employs over 4000 people. The company offers a wide range of beauty, care, and home products under its own brands such as Bi Care, Bi Styled, Bi Comfort, among others. Its product categories include makeup, body care, perfumery, oral care, hair care, men’s cosmetics, baby and children products, pet products, and home care. Bipa believes in beauty without rules, informed choices, and fair prices, offering more than 1000 brands under one vision. It is active on social media platforms including Instagram, Facebook, and LinkedIn.