BellaRoma operates within the consumer goods industry, specializing in the production and distribution of scented candles and home fragrance products. The company designs and offers a range of aromatherapy items intended to enhance residential and commercial environments. Its products are aimed at individual consumers and businesses seeking to create ambient settings through fragrance. Based in Mexico, BellaRoma focuses on delivering quality home fragrance solutions to a domestic market. The company manages both product development and retail operations through its online platform.