BELLA is a conscious beauty brand that celebrates individuality and transformation, symbolized by the butterfly. Founded by Sabina, the brand focuses on high-performance, skin-loving, and consciously clean products that are empowering and innovative. Their offerings include a variety of vegan cosmetics such as lipsticks (Cosmic Kisses), liquid lip paints (Liquid Lava), mascara (Wanderlash Mascara), and luminizers. BELLA operates with a commitment to clean formulas free from harsh ingredients, prioritizing safety, environmental responsibility, and ethical values. They support social causes through their Butterfly Fund by donating 1% of sales to mental health and education. BELLA products are designed for all skin types and are available through their official website and select retail partners across different regions. The brand emphasizes community connection and offers exclusive promotions and events through the Butterfly Squad.