In May 2012, in the search to offer differentiated quality products and excellent service, Bella Acto Maquiagens appears in a modest kiosk. Idealized with the vision that all classes should try cosmetics innovations and accessories, begins in June 2013 the first concept store, with expanded size, puts if accessibility to customers with physical limitations still in the same year. In 2016 a partnership emerges for manufacturing and importing products from North America and others, transforming the company into a network of stores, producer and importer of makeup and feminine beauty, which continues until the present time.