BeautyDirect.gr is a company operating in the beauty and personal care industry, specializing in the retail of cosmetic and skincare products. It serves individual consumers seeking a variety of beauty items, including makeup, skincare, haircare, and related accessories. The company provides an online platform that facilitates the purchase of these products, catering primarily to customers in Greece. Its operations focus on sourcing products from multiple brands to offer a broad selection to meet diverse consumer needs. Through its e-commerce model, BeautyDirect.gr aims to provide convenient access to beauty products for everyday use.