Dana Perfumerías is a retail company operating within the beauty and personal care industry. The company specializes in the distribution and sale of fragrances, cosmetics, and related products. Its primary market consists of individual consumers seeking a variety of branded and niche perfumes and beauty items. Dana Perfumerías operates through physical stores and an online platform, aiming to provide accessible options for customers interested in personal grooming and scent products. The company focuses on maintaining a portfolio that caters to diverse preferences and needs within the personal care segment.