Baby City operates within the retail industry, specializing in products and services for infants, toddlers, and young children. The company provides a range of essential items including baby gear, nursery furniture, clothing, and feeding supplies. Its primary customer base consists of parents, caregivers, and families seeking reliable and convenient solutions for child care and development. Baby City aims to support families by offering practical products that meet everyday needs for children’s growth and well-being. The company is focused on the South African market, serving both in-store and online shoppers.