BabyBoom is a South African company specializing in baby products and maternity supplies. It operates within the retail industry, offering a range of items designed to support the needs of parents and caregivers. The company provides essential goods for newborns and young children, including clothing, feeding accessories, and nursery equipment. Its services cater primarily to expecting parents, new mothers, and families seeking reliable baby care products. BabyBoom focuses on supplying practical solutions to assist with early childhood care and development.