B2B Beauty operates within the professional beauty and cosmetics industry, providing a platform for wholesale distribution of beauty products. The company specializes in supplying a range of cosmetics, skincare, and related items to businesses such as salons, spas, and retailers. Its services are designed to facilitate efficient procurement processes for companies seeking bulk purchases of beauty merchandise. By serving as a marketplace, B2B Beauty connects suppliers with commercial buyers in New Zealand and surrounding markets. The company focuses on supporting the operational needs of businesses within the beauty sector rather than individual consumers.