AR’ Lab Ltd operates under the trading name NIBA. Founded and led by Ashleigh, a cosmetic formulator passionate about skincare and product formulation, the company is based in West Yorkshire, Leeds. NIBA is focused on self-care, offering a range of personal care products including nail and cuticle oils, bath and body products, candles, room mists, and bespoke manufacturing services. The company emphasizes personal, bespoke formulation service, exclusivity of formulations, and quality products suitable for professionals and retail customers. NIBA’s products are cruelty-free and vegan, adhering to EU safety regulations. They also provide white label, private label, and bespoke fragrance oil services for brand creation and collaboration.