Apothecary dr Merta Kft produces and sells natural skincare products focusing on sensitive, dry, and irritated skin. Their flagship product is the Hortobágyi Selyembalzsam, an organic balm formulated without water that supports skin regeneration and protection using unique ingredients like Silkothin, zabolaj, propolis, and beeswax sourced mainly from the Hortobágyi National Park. The company emphasizes simplicity, effectiveness, and sustainability in their skincare solutions with minimal ingredients, low waste packaging, and local sourcing. They offer a range of products such as balms, lip care, soaps, and travel-sized solid shower gels. The brand was founded by Judit Merta, a pharmaceutical assistant passionate about natural remedies for skin conditions. Their mission is to provide transparent, safe, and effective natural care enabling healthy skin barrier restoration.