SILKYGIRL, launched in June 2005 by The Alliance Cosmetic Group, is a fun, young, and trendy brand of color cosmetics that unleashes confidence. It offers a complete range of high-quality color cosmetics, fragrances, and personal care products catering to consumers in urban and suburban markets. The brand’s personality is colorful, youthful, and confident, delivering the latest color and fragrance trends with high product standards. Products include makeup, fragrances, and hair color, marketed across over 5,000 cosmetics counters in the ASEAN region, including Malaysia, Singapore, Brunei, Indonesia, Cambodia, Vietnam, Philippines, Myanmar, and Mongolia. The Alliance Cosmetics Group also distributes other personal care products, including SG Men fragrances, Silky Lips lipcare, Silky White face products, Silky Care feminine hygiene wash, and Eau Thermale Avène skincare.