ALIA S.A. is a diversified company established in 1990, involved in production, wholesale and retail trade, restaurants, public catering, and leasing of commercial spaces. The company primarily produces finished paper products for the Horeca industry and household use, including toilet paper, kitchen towels, and table napkins. ALIA markets cosmetic and personal care products nationally and internationally, available in traditional commerce and major retailers. The company manages a commercial network featuring pharmacies, bank branches, restaurants with Mediterranean and Romanian profiles, supermarkets, clothing stores, food courts, and entertainment areas. The “BIG Nou Craiovita” commercial complex offers over 70 stores and departments providing a wide range of products and services. ALIA SA is based in Craiova and operates under various own brands like ALIA, ROLLOX, and INFINITY, also offering private label production services.