ALEA is a passion-driven brand specialized in hair care products, manufactured in Spain. Originating from Barcelona, it carries a Mediterranean spirit emphasizing diversity and natural beauty. With over 60 years of experience from VMV Cosmetic Group, ALEA offers advanced hair colorations, treatments, and finishing products formulated with carefully selected natural ingredients and extracts. The brand is committed to cruelty-free practices and social responsibility. ALEA’s product range includes hair colorations for home use, hair care for various hair types, styling products, and professional-grade treatments. Their hair color products provide vibrant, long-lasting shades while ensuring hair nourishment and repair. They emphasize natural ingredients such as argan oil, macadamia, jojoba, and various botanical extracts to maintain healthy, beautiful hair.