Al-Safa Group, established in 1996, is a strategic investment group in Saudi Arabia with expertise in pharmaceutical, retail, contracting, manufacturing, and trade sectors. It has over 2,000 employees, total assets exceeding 300 million Saudi Riyals, and average sales of 400 million Saudi Riyals. The group produces and distributes a variety of products, operating more than 150 points of sale across luxurious commercial centers in Saudi Arabia. Its retail entities include The Beauty Secrets, Natural Touch, and Hunayn brands with over 200 physical stores. Investments span pharmaceuticals, manufacturing, contracting, poultry, advertising, and trading. The group also undertakes major infrastructure projects and maintains a strong local presence while embracing its Saudi heritage.