YUMI BEAUTY is a modern luxury beauty brand that originated from Japanese inspiration and is perfected in France. Founded based on a meticulous Japanese lash-perm technique, YUMI elevates natural beauty through precision, innovation, and respect. The brand offers professional lash and brow treatments, serums, aftercare products, and ritual collections, emphasizing botanical and keratin-infused formulas. Trusted by professionals in over 75 countries, YUMI combines Japanese philosophy with French savoir-faire to provide ethical, cruelty-free, and botanically sourced beauty solutions. Products include lash and brow lifts, botanical serums, mascaras, and under-eye patches. YUMI also provides professional training, certification, and support for beauty experts looking to elevate their craft and business. The skincare and beauty offerings focus on purity, performance, and creating meaningful beauty rituals.