MAKEUP is one of the leading online beauty retailers in Europe, operating in 38 countries including France, Italy, Germany, Switzerland, and Great Britain. The company offers a vast selection of over 186,000 products from more than 3,000 brands, including luxury, niche, and organic cosmetics and perfumery. MAKEUP provides customers with authentic products from direct brand partners and ensures a comfortable shopping experience with extensive product variety and fast shipping. Their offerings cover multiple beauty categories such as skincare, makeup, hair, bath and body, perfumes, and accessories. MAKEUP also operates physical showrooms with expert consultations and advanced beauty services in Kyiv and Warsaw. Committed to environmental responsibility, the company uses eco-friendly packaging and supports sustainable beauty brands. They engage with customers via social media, reviews, expert advice, and a beauty blog, fostering a strong community of beauty enthusiasts.