Undone Store is a company specializing in the retail of wristwatches, focusing on customizable and heritage-inspired timepieces. Operating within the watchmaking and fashion accessories industry, the company offers products that combine traditional craftsmanship with contemporary design elements. Its watches are intended for consumers seeking personalized options and unique designs in the mid-range luxury watch segment. Undone Store aims to provide a tailored shopping experience by allowing customers to select various components and finishes to suit individual preferences. The company serves both watch enthusiasts and general consumers interested in distinctive, customizable watches.