It was in the beautiful city of La Ceiba, on the shores of the Caribbean Sea and 494 kms. from the capital of Honduras, where the first of the Carrión Stores was inaugurated on June 13, 1970 under the name of Bazar Carrión, product of the broad business vision of Mr. Vicente Carrión and his wife Francisca Carrión, coming to convert years later in the first, largest and best department store in Honduras.